AFAIC there are only four factors that outperform in the stock market which have survived robustness tests:
1. Earnings (PEAD) - Ball & Brown (1968)
2. Value - Basu (1977)
3. Size - Banz (1981)
4. Momentum - Jegadeesh (1990)
I only buy stocks with all of these characteristics. My biggest winner so far was PWEI which I bought at $6 and was acquired at $33.50
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